4 Newsletter Tips

 If you are like me then you have been receiving a lot of newsletters lately and are finding your inbox to be cluttered with things that you will never read. We are all told – get a newsletter, get subscribers, and send it out, but how do you avoid becoming that clutter we all hate? Here is a short list of suggestions I have for you to help your newsletter have less noise and more valuable information for your readers. 1. The 9 second rule I have to admit, I am making this name up, but it is based on the fact that societies attention span is getting less and less. The average attention span is shorter than that of a goldfish. This means you have to get your readers attention quick, and if you can’t do that in 9 seconds, then you won’t have readers. How do you combat the short attention span? Create a title what will catch their attention. Make the first sentence of your newsletter or article interesting.  2. Create interesting content I don’t have much to say about this tip, as the title says it all. Make sure what you are writing about is interesting to the people who are reading it. Make sure you grab your audience and you keep their attention. I find short paragraphs are best, but your content will dictate what works best for you. 3. Know your audience This is the MOST important tip I can give. If you go around and add every person you come across to your newsletter, then you don’t really know your audience. Be...

Business Networking is NOT About You.

Did I get your attention? Well good! And yes I meant it! See the thing is, I watch so many people go into a networking event expecting to get a sale and every time they walk away disappointed. Very rarely have I seen someone walk into networking event for the first time and actually walk out with a sale. Don’t get me wrong, I have seen businesses thrive after joining a networking group and I have closed sales based on meeting someone at a networking event. But to walk in and expect a sale right off the bat, is not how business networking works. So how does it work? If I can’t walk into an event and expect to close a sale then how do I get business from these groups? Glad you asked! Networking is about developing relationships. Bob Berg wrote in Endless Referrals (which I highly recommend reading) “people do business with, and refer business to, people they know like and trust.” Networking events give you the means to meet people whom you might end up liking and ultimately trusting, thus ending in business and referrals. I have been networking for most of my professional life. The first time around, I went to the events gave my 30 sec pitch gabbed with a few people and left. It was great for making friends, but did nothing for my business. Why? Because although they knew me and they liked me, they had nothing to go off of when it came to trusting me. The second time around I changed my tune and jumped in head first.   When I joined...
DIY Digital Week 2: How to Develop your Ideal Client Persona

DIY Digital Week 2: How to Develop your Ideal Client Persona

Week 2: How to Develop your Ideal Client Persona. This week we talk about the importance of creating your ideal client persona. We cover the basics being your client demographic, why that’s important, and how knowing that can help you with your social media. Topics This Week Include: Not everyone is your client What you talk about is not always what your client wants to talk about Identifying who your clients are Understanding the basics of your client Products Featured This Week: Creating Your Ideal Client Persona Please like &...

Overcoming your Mountain

Recently, I launched my email newsletter to the world. Something I have helped others with, but never taken the leap on in my own business. I sent an email to my contacts letting them know what was going on, and what to expect. This was something I was not too excited about, because I strongly dislike rejection. So I drug my foot on sending out the notification. When I finally sent the notification, I asked them to join my newsletter, and informed them they would be receiving an “opt-in” within the next few days. What does that mean? It means that even after your name and email are added to the list, you have to confirm you actually want to be on the list.  The exciting part was after I added everyone to my newsletter list, my inbox exploded with notifications of people “opting-in” to my newsletter. It was super exciting and reminded me not to be afraid of something.    After all that excitement I went to an accountability group in the evening. We haven’t met in a while, so we were all doing check-in’s. When it got to me I listed everything I have accomplished in the last 2 months: Website launched Webinar launched Newsletter launched Podcast in development First online class created & launched Prices increased over last year Personally, I still have a laundry list of things to do in order to effectively make money. The group though, was blown away by all the things I have accomplished.    I didn’t realize it until they said something. I have accomplished a lot. Sometimes when we are in...